Bill Sullivan

Another great week here at Supply Chain Now! Have you listened to all the episodes? If not, you can check them all out here: On Monday, Scott and Greg chatted with Jenny Froome and Dominique Zwinkels. Supply Chain Now · “Supply Chain Front & Center: Jenny Froome & Dominique Zwinkels”   Then on Tuesday, we continued in the Logistics with Purpose series and welcomed Jeremy Newhouse with MATTER to the podcast.   Supply Chain Now · “Logistics with Purpose: Jeremy Newhouse with MATTER”   On Wednesday, Scott and Greg tackled the top news in supply chain on the Buzz, and welcomed special guest Rob Lopez with Peach Tree Commercial Capital.   Supply Chain Now · “Supply Chain Buzz with Rob Lopez & Peach Tree Commercial Captial: Manufacturing, Money & More”   Scott and Greg were joined by Lynne Johnson and Joe Barto with AME on Thursday:   Supply Chain Now · “Helping Manufacturers Share, Learn, & Grow: Joe Barto & Lynne Johnson with AME”   And we wrapped up the week as Scott and Greg were joined by Ricahrd Schrade with Automation Intelligence:   Supply Chain Now · “Tomorrow’s Automation Today: Richard Schrade, Co-Founder & President of Automation Intelligence” Which…

Brought to you in partnership with the Journal of Business Logistics   Companies are investing heavily in safety technology. Trucking fleets now rely on cameras, collision warnings, lane alerts, adaptive cruise control, and automated braking to reduce crashes and protect drivers. That investment assumes a straightforward outcome. More technology should lead to safer behavior. It does not always work that way. Research in the Journal of Business Logistics shows that the same technologies designed to improve safety can also undermine it. The difference comes down to how drivers experience the tools and how managers use them. The problem is not the system. It is the interaction around it.   How safety technology fails in practice The study points to two common patterns that show up across fleets. The first is avoidance. Some drivers ignore or disable alerts. They cover inward-facing cameras or override automated features. This behavior shows up when the system feels intrusive or disconnected from real driving conditions. Frequent warnings and false alarms create frustration. Experienced drivers, in particular, may feel the technology challenges their judgment rather than supports it. When that happens, drivers do not adapt to the system. They route around it. The second pattern is…