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December 7, 2020
This Week on Supply Chain Now: November 30th – December 4th
Another great week here at Supply Chain Now! Have you listened to all the episodes? If not, you can check them all out here: On Monday, Scott and Greg welcomed Mark Messina & Simon Houghton of Geek+ to the podcast! Scott and Greg also welcomed Mike Griswold from Gartner to SCN Live to talk about all the latest supply chain news. On Tuesday, Scott and Greg welcome Allison Krache Giddens of Win-Tech, Inc. to the podcast in collaboration with AIAG’s Supply Chain Summit. Michael Neme joined host Jamin Alvidrez on Logistics & Beyond on Tuesday as well to share his mindset and some of the keys to his passion: Supply Chain Consultative Sales. On Wednesday, Scott and Greg welcomed Karin Bursa and Jamin Alvidrez for the Supply Chain Buzz, to discuss the top news in supply chain for the week. Also, Scott and Greg discussed the top news in supply chain with special guest, Guy Courtin of 6 River Systems On TECHquila Sunrise this Thursday, Greg White welcomed Kinaxis CEO John Sicard to the podcast. And on Friday, we ended the week with Scott & Greg…
Building Brand Leaders
January 20, 2025
Supply Chain Podcasts in 2025: Building Brand Leaders
The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…