Bradley Janer

written by Chris Cunnane with InterSystems   Supply chains have never been more complex or more exposed to disruption. From geopolitical instability and extreme weather to labor shortages and shifting demand, organizations are operating in a constant state of uncertainty. In this environment, basic visibility is no longer enough. Companies need the ability to monitor products in motion, understand their history, and act quickly on reliable data. That is where track and trace becomes essential. Track and trace technology enables organizations to follow products across the supply chain in real time and trace their full history from origin to destination. It connects data from barcodes, RFID tags, IoT sensors, telematics systems, and enterprise applications into a unified view. When supported by a modern data platform, this information becomes more than operational detail. It becomes a foundation for smarter decisions.   Move from Visibility to Action Many organizations have invested in visibility tools, but visibility alone does not solve problems. Knowing that a shipment is delayed is useful; knowing how that delay will affect downstream production, customer commitments, and inventory levels is far more valuable. Track and trace capabilities, when paired with analytics and decision intelligence, help companies shift from reactive…

At the Gartner Supply Chain Planning Summit in Denver, Scott Luton caught up with Rob Haddock, a seasoned supply chain practitioner and advisor with Demand Chain AI, to discuss the persistent planning challenges organizations face—and why maturity, discipline, and optimization still matter more than buzzwords. Demand Chain AI blends consulting services with advanced supply chain technologies, focusing on optimization across trade promotion management, demand sensing, supply planning, and detailed production scheduling. Haddock’s role centers on helping organizations strengthen business processes—particularly sales and operations planning (S&OP), performance reporting, and the practical application of technology to improve execution on both the demand and supply sides.   A Practitioner’s Perspective on Planning Gaps Haddock’s perspective is shaped by decades spent inside large, sophisticated supply chain organizations. Early in his career, he worked within an iconic, global beverage company where advanced planning environments were already in place—though, in hindsight, he admits those tools were sometimes underutilized. Today, Haddock spends much of his time working with small and mid-sized organizations that haven’t been as fortunate. In many of these environments, planning maturity is still low, foundational practices are missing, and—unsurprisingly—Excel remains the primary planning tool. “Basic business practices that have been around since the 1990s…