Brian Fallon

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

Another great week here at Supply Chain Now! Have you listened to all the episodes? If not, no worries! Check them all out here: On Monday, we welcomed Dan Reeve with Esker to the show to talk about how organizations can leverage AI effectively to win in uncertain times. Supply Chain Now · “Leveraging AI Effectively to Win in Uncertain Times: Dan Reeve with Esker”   We continued our Today in Manufacturing series on Tuesday, and welcomed Rebecca Bowman with The Clorox Company to Supply Chain Now, along with special co-hosts Jason Moss with Georgia Manufacturing Alliance and Laura Madajewsli with HLB Gross Collins.   Supply Chain Now · “Today in Manufacturing: Rebecca Bowman with The Clorox Company”   On Wednesday we published our popular Supply Chain Buzz, with Scott and Greg sharing and discussing the latest news and events in Supply Chain and beyond.   Supply Chain Now · “Pharma Supply Chain, Reshoring, & TP: The Supply Chain Buzz for May 18th”   Thursday we welcomed back Latia Thomas via livestream as she shared what the future of supply chain has in store. A bright future indeed!   Supply Chain Now · “Latia Thomas: Leading the Charge into the…