Carl Citelli

At the 2025 Gartner Supply Chain Planning Summit in Denver, Scott Luton met with John Lash, who leads strategy and vision at e2open, a WiseTech Global Group company. E2open is a global platform powering the entire lifecycle of making, moving, and selling goods, with capabilities spanning planning, logistics, global trade, supply management, and procurement. The platform is designed not just for enterprise visibility but for true end-to-end coordination across extended supply chain ecosystems. Lash emphasized that disruptions rarely originate within a company’s four walls. “Your sub-tiers are where most of the risk lives,” he explained. “That’s where your day-to-day operations—and your long-term strategy—are truly shaped.” It’s a lesson sharply reinforced during the pandemic, which reminded leaders worldwide that no one does supply chain alone.   Old Challenges Intensified by New Realities When Luton asked about the biggest challenges facing planning teams today, Lash pointed immediately to constraints—supply constraints, manufacturing constraints, and now, the added layer of global trade volatility. Trade policies that once shifted every few years now change weekly, daily, or even hourly. Lash offered a striking example: Brazilian coffee duties jumped from 10% to 50% this summer—before returning to 0%. “How do you plan through that?” he asked.…

Written by Karin Bursa, Founder and CEO of NIRAKIO and Supply Chain Now Host If you know me, you know I’m a supply chain nerd. I love talking about it, thinking about what’s next, and sharing success stories to inspire others who may feel overwhelmed or unsure where to start. So, when I stepped into the moderator’s chair for our recent Supply Chain Now livestream, I knew we were in for a powerful conversation. Five extraordinary women — each leading global supply chains at some of the world’s most iconic brands — came together to share how they are navigating disruption, embracing innovation, and shaping the future of supply chain leadership. As a fellow Woman in Supply Chain for over 30 years, I had to resist acting like a true ‘Fan Girl’ — I could have talked with them for hours. The world we live in is the “Never Normal.” Volatility is constant. Technology is advancing faster than our operating models. Yet, what struck me most during our panel was the optimism and resilience each leader displayed. These women are proof that even in the face of complexity, supply chains can be transformed into engines of business growth, agility, and…