Carlos Llanes

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW

At MODEX 2026 in Atlanta, Scott Luton sat down with RD Deshmukh, Chief R&D Officer at ID Logistics US, to explore how supply chains must evolve to keep pace with a rapidly shifting retail and e-commerce landscape. From AI deployment to warehouse design and customer expectations, RD offers a clear message: the old playbook no longer applies; and those who fail to adapt risk falling behind quickly.   A “Day-One” Mindset for Continuous Change Drawing from his experience at Amazon, RD emphasizes the importance of maintaining a “DayOne” mindset, which is one rooted in curiosity, adaptability, and constant reinvention. “Be curious, be innovative… the day you’re not curious, it will kill you,” he explains. In today’s environment, where disruption is constant, this mindset isn’t optional. It’s essential. Leaders must prepare their teams not just to respond to change, but to expect it. As RD puts it, the only certainty is that “tomorrow is going to change.” This philosophy underpins how ID Logistics approaches innovation, engineering, and customer solutions; always with an eye toward flexibility and resilience.   AI: Start with the Problem, Not the Technology While artificial intelligence continues to dominate industry conversations, RD cautions against rushing into implementation without…