Cathy Almquist

At MODEX 2026 in Atlanta, Scott Luton sat down with Christian Lieberoth-Leden, Principal and Global Senior Expert, and Florian Salamon, Director of Consulting at 4flow, to unpack a complex warehouse transformation project that highlights the realities of modern supply chain growth. The discussion offers a behind-the-scenes look at what it really takes to design, implement, and scale a next-generation operation while keeping business moving uninterrupted. When Growth Forces Reinvention The project began with a clear challenge: a rapidly growing customer had outgrown its existing U.S. warehouse network. According to Christian Lieberoth-Leden, the company anticipated “doubling volume” over the next decade while simultaneously managing a major operational shift from B2B to B2C fulfillment. The existing facility simply could not support the future business requirements. A new warehouse was inevitable – – but this wasn’t just about adding capacity. It was about rethinking the operation entirely. At the same time, the stakes were extremely high. The warehouse would become a mission-critical hub for the company’s U.S. business, meaning there was little room for error. Start with Requirements, Not Tech One of the most important themes from the conversation is that successful transformation projects begin long before automation decisions are made. Christian emphasizes…

Heading right into October (can you believe it’s next week??) with more great interviews, conversations, livestreams, and episodes!   We started the week with a new episode in our Logistics with Purpose series. Pat Plonski joined Scott, Greg, and Enrique to celebrate 50 million books for Africa!     On Tuesday, Scott and Greg welcomed Mike Griswold with Gartner back to the podcast as they discussed the top three things to know in supply chain today and tomorrow.     We published our Supply Chain Buzz on Wednesday, and Scott and Jamin were happy to welcome Sarah Barnes-Humphrey with Let’s Talk Supply Chain to the show!     On Thursday, Greg continued his conversation with Ben Gordon of Cambridge Capital for part two of the interview for TECHquila Sunrise.     And Friday, Scott and Greg were excited to welcome one of their favorite Supply Chain News writers, Emma Cosgrove with Supply Chain Dive, to the podcast!   Which was your favorite episode? Never miss an episode by subscribing to Supply Chain Now! Make sure you tune in next week for more great conversation, timely topics, and exceptional guests.