Chris Barnes

Rolling right through mid-September with more great interviews, conversations, livestreams, and episodes!   For a bonus episode on Saturday, Jamin welcomed Jeff Lerner to the podcast on the new program, Logistics & Beyond, for a discussion about the power of relationships in professional growth.   Supply Chain Now · “Logistics & Beyond: The Power of Relationships in Professional Growth”   On Monday, Scott dug back into the archives for This Week in Business History, and discussed JC Penney, Karsten Solheim, & more.   Supply Chain Now · “This Week in Business History for September 14th: JC Penney, Karsten Solheim, & More”   On Tuesday, Scott and Greg welcomed Eric Rempel with Redwood Logistics and talked about Next-Generation Third Party Logistics.   Supply Chain Now · “Next Generation Third-Party Logistics: Eric Rempel with Redwood Logistics”   On Wednesday, Scott and Greg welcomed Patrick Kelly with The Produce Industry Podcast and Michael Chavez with Golden Star Citrus for a great podcast-crossover collaboration!   Supply Chain Now · “Pioneering Leaders in the Produce Industry: Patrick Kelly & Michael Chavez”   On Thursday, we published Greg’s TECHquila Sunrise, with special guest, Benjamin Gordon, with Cambridge Capital.   Supply Chain Now · “Scrappy Underdog to…

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…