Chris Gaffney

At MODEX 2026 in Atlanta, Scott Luton sat down with Christian Lieberoth-Leden, Principal and Global Senior Expert, and Florian Salamon, Director of Consulting at 4flow, to unpack a complex warehouse transformation project that highlights the realities of modern supply chain growth. The discussion offers a behind-the-scenes look at what it really takes to design, implement, and scale a next-generation operation while keeping business moving uninterrupted. When Growth Forces Reinvention The project began with a clear challenge: a rapidly growing customer had outgrown its existing U.S. warehouse network. According to Christian Lieberoth-Leden, the company anticipated “doubling volume” over the next decade while simultaneously managing a major operational shift from B2B to B2C fulfillment. The existing facility simply could not support the future business requirements. A new warehouse was inevitable – – but this wasn’t just about adding capacity. It was about rethinking the operation entirely. At the same time, the stakes were extremely high. The warehouse would become a mission-critical hub for the company’s U.S. business, meaning there was little room for error. Start with Requirements, Not Tech One of the most important themes from the conversation is that successful transformation projects begin long before automation decisions are made. Christian emphasizes…

Listen up! Catch up on all the latest episodes, interviews, conversations, and livestreams from this week right here. On Monday, we released 3 new episodes! On Supply Chain Now, hosts Scott Luton and Ben Harris welcomed Colton Griffin, CEO of Flourish Software, to talk about how the supply chain for cannabis operates and how it could influence the modern supply chain. On This Week in Business History, host Scott W. Luton dives into 10 things that you may not know about the Suez Canal, a modern engineering marvel that has been the subject of global fascination recently. On Supply Chain Now en Espanol, hosts Enrique and Jose Miguel welcome Ignacio Alcalde with TW Logistica to the podcast. On Tuesday, we released 2 new episodes. On this episode of TEKTOK, powered by Supply Chain Now, hosts Karin Bursa and Scott Luton welcome Transplace CEO Frank McGuigan to the podcast to discuss how disruptions drive supply chain innovations and advancements. On TECHquila Sunrise, host Greg White sat down with Peter Stangeland, Chief Commercial Officer of DB Schenker, to talk about the exciting progress his teams have made in clearing the path to sustainability through innovative forms of transportation and his advice for…