Chris Mennona

Supply Chain Now has been full of great conversations, key takeaways, and inspiring stories from some amazing business leaders this week. Make sure you catch all the latest episodes, interviews, conversations, and livestreams right here for all the hottest supply chain news! On Saturday, Steve Britt, senior manager for customs at Fiat Chrysler Automobiles, joins us in partnership with AIAG – Automotive Industry Action Group’s 2020 Supply Chain Summit to talk about his role and thepartnership between industry and US Customs and Border Protection.     On Monday, Scott and the Vector Global Logistics team sat down with Steven Stirling from MAP International for an episode of our Logistics with Purpose series to hear Steven’s inspiring story that made him dedicate his life to bringing critical medicines and health supplies to some of the world’s poorest people.   On Tuesday, TEK TOK Digital Supply Chain Podcast with host Karin Bursa welcomed industry trailblazer Lora Cecere, CEO of Supply Chain Insights, to hear about Lora’s career path     On Wednesday, Scott and Greg sit down with Bob Bova from AccuSpeechMobile to the Supply Chain Buzz to talk about how voice automation in the warehouse is increasing producitivity and announcing na…

Demand can change in an instant. A flash promotion takes off faster than expected. An influencer post sends a niche SKU into the stratosphere. A heat wave flips seasonal demand on its head. And suddenly, your forecast—carefully crafted weeks ago—feels like yesterday’s weather report. This is where demand signal management earns its keep. Instead of reacting too late or overreacting too early, it helps supply chain teams interpret what’s really happening and respond with confidence. For retailers and consumer brands navigating constant demand volatility, it’s the difference between chasing noise and acting on insight.   The problem: demand forecasts lag reality Traditional forecasting has a fundamental challenge: timing. Forecasts are built on historical patterns and planning cadences that move at a measured pace, but demand levels today won’t wait for the next planning cycle. Modern demand shocks often arrive without warning: a promotional discount goes viral, a competitor runs out of stock, weather drives sudden regional swings, or a trend outpaces merchandising plans. In these moments, planners face a familiar tension. React too slowly, and shelves go empty. React too aggressively, and you’re stuck with excess inventory once the spike fades.   What demand signals are (and what they aren’t)…