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supply chain planning
January 13, 2026
Lyric’s Stephen Musciano on Why the Plan Is “Dead on Arrival” — and Why Supply Chain Must Flip the Script
At the Gartner Supply Chain Planning Summit in December 2025, Scott Luton sat down with Stephen Musciano, a former practitioner turned technology leader who now helps transform supply chain organizations through Lyric—a fast-growing, math-first, AI-native platform redefining what supply chain technology can be. Musciano, who began his supply chain career at companies such as New Balance and Under Armour, brings both real-world execution experience and deep technical vision to his work. That mix is central to what makes Lyric—and its philosophy—stand apart. Lyric: A Platform, Not a Point Solution Musciano described Lyric as fundamentally different from traditional vendors. Rather than offering a single application or fixed module suite, Lyric provides a true supply chain platform in Lyric Studio—one built from composable, no-code building blocks that allow companies to create exactly what they need. “Think Legos,” Musciano explained. “We’re not selling you a car or a house. We give you the blocks so you can build what your supply chain truly needs. We might even give you a starter kit but the configuration and molding it to fit your business and your problem is where the magic happens.” Lyric Studio is intentionally designed centered on non-technical practitioners—people like “Maria,” Lyric’s…
Supply Chain Influencers
October 16, 2024
The New Guard: Three Supply Chain Influencers to Watch
“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…