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logistics
June 26, 2025
What a Buyer Wants, What a Buyer Needs
Special Guest Blog Post written by Bernadine Henderson Ms. Henderson, senior director of procurement at Protolabs, lifts the lid on buying in manufacturing and why relationships are central to it. Simply put, the job of a buyer is really about buying the right thing at the right time for the right price. It sounds simple, but it really is very complicated because everything that’s going on in the world impacts the timing, the availability, and the price of the product. This means that buying has recently got a lot more complicated. World events have very real consequences on global supply chains. Just one example is the way in which buyers have responded to tariffs in the U.S. by re-routing sourcing locations. It takes a certain amount of agility to be a buyer in 2025, and this quick responsiveness is helped along by one key ingredient, and that is strong relationships with suppliers. Relationships Built on Trust A widely held misconception is that buyers are only interested in getting to the lowest price possible. In fact, the most important thing to a buyer is for suppliers to bring solutions that deliver overall value. In my experience, a really strong supplier…
Building Brand Leaders
January 20, 2025
Supply Chain Podcasts in 2025: Building Brand Leaders
The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…