Clint Graflund

At MODEX 2026 in Atlanta, Scott Luton sat down with Christian Lieberoth-Leden, Principal and Global Senior Expert, and Florian Salamon, Director of Consulting at 4flow, to unpack a complex warehouse transformation project that highlights the realities of modern supply chain growth. The discussion offers a behind-the-scenes look at what it really takes to design, implement, and scale a next-generation operation while keeping business moving uninterrupted. When Growth Forces Reinvention The project began with a clear challenge: a rapidly growing customer had outgrown its existing U.S. warehouse network. According to Christian Lieberoth-Leden, the company anticipated “doubling volume” over the next decade while simultaneously managing a major operational shift from B2B to B2C fulfillment. The existing facility simply could not support the future business requirements. A new warehouse was inevitable – – but this wasn’t just about adding capacity. It was about rethinking the operation entirely. At the same time, the stakes were extremely high. The warehouse would become a mission-critical hub for the company’s U.S. business, meaning there was little room for error. Start with Requirements, Not Tech One of the most important themes from the conversation is that successful transformation projects begin long before automation decisions are made. Christian emphasizes…

Another great week here at Supply Chain Now! Have you listened to all the episodes? If not, no worries! Check them all out here: We added a special Saturday episode on May 9th and featured another speaker from the 2020 AIAG CR Summit, Eric Kane with Bloomberg, and his insights from the conference.   On Monday, we continued our Supply Chain Super Trends series with Sarah Barnes-Humphrey with Let’s Talk Supply Chain. Supply Chain Super Trend #3 focused on a holistic approach to supply chain TALENT.     Mike Griswold with Gartner joined us for another excellent livestream last week, and we published it as a podcast episode on Tuesday. He shared his latest observations on how COVID-19 is impacting global supply chains. A MUST-listen!     We continued our interviews with the speakers from the AIAG CR Summit on Wednesday, with great insights from Dr. Assheton Carter with TDI Sustainability.     Thursday we published our popular Supply Chain Buzz, with Scott and Greg sharing and discussing the latest news and events in Supply Chain and beyond.     And on Friday, we wrapped up the interviews with the extrordinary speakers from the AIAG CR Summit, with Brian Rich…