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February 17, 2021

This Week on Supply Chain Now: February 8th – 14th

Listen up to the latest episodes, interviews, conversations, and livestreams from Supply Chain Now this week!   On Monday, Scott Luton and guest host Will Haraway welcomed JP Wiggins with 3Gtms for a conversation on transportation management and even a little baseball!   On Tuesday, Host Karin Bursa welcomed supply chain genius Criag Ablin to TEK TOK to discuss the 6 levers that drive digital and physical success.     On Wednesday, we kicked off our Reverse Logistics series in partnership with the Reverse Logistics Association featuring Chuck Johnson, COO of goTRG. Tune in for a great conversation about peak returns season, with passionate opinions from Chuck, our hosts Scott, Greg, and Tony Sciarrotta, and our audience!   On Thursday, Scott Luton, Greg White, and Enrique Alvarez sat down to discuss all the top news and biggest stories in supply chain this week on The Supply Chain Buzz.   On Friday, Scott Luton dived into the top news in business, including industry developments in the tech and talent sector, aviation, the beverage industry, and more!   And we wrapped up with a bonus livestream this Saturday to discuss Supply Chain leadership across Africa. Which was your favorite episode? Make sure…
fulfillment automation
February 20, 2026

Designing Resilience In: David Scheffrahn of Ocado Intelligent Automation on Flexibility, Volatility, and the Future of Fulfillment

From Grocery Innovator to Global Tech Enabler At Manifest 2026, Scott Luton spent time with David Scheffrahn, Vice President of Sales with Ocado Intelligent Automation, to explore how fulfillment technology is evolving in an era defined by volatility. While Ocado is widely known in the UK and Europe for its e-commerce grocery leadership, Scheffrahn explained that the company’s North American focus is different. Over 25 years of building its own advanced grocery e-commerce and fulfillment operations, Ocado developed a powerful technology stack to drive efficiency. “What we’ve done in the last five years,” he shared, “has taken the tech stack that we built for our own use, and now we’re offering it to other companies to buy and use for their operations.” Today, Ocado supports 3PLs and global brands with end-to-end automation solutions that enable companies to maintain greater control over their omnichannel fulfillment, especially those looking for alternatives to marketplace giants.   Volatility Hasn’t Gone Away When asked about dominant supply chain themes heading into 2026, Scheffrahn was direct: “Volatility has not gone away.” He described 2025 as “a massive shock in the system,” with tariffs and shifting trade policies forcing customers to pause projects and reassess strategy. “Almost…