Darragh Murphy

Special Guest Blog Post written by Karin Bursa, Founder and CEO of NIRAKIO and Supply Chain Now Host   Artificial intelligence is no longer a “what if” in supply chain — it is here. In fact, Gartner predicts that 50% of cross-functional supply chain management solutions will use intelligent agents to autonomously execute decisions in the ecosystem by 2030. But how do leaders move from hype to real impact? During our recent Supply Chain Now Power Panel, I asked five senior executives to share where they see AI making the biggest impact. Their answers revealed not just excitement, but a roadmap for how supply chains can evolve. Here is how they responded, in their own words. Q: Where do you see AI making the greatest impact in your supply chain? Eliza Simeonova – VP Global Supply, Mars Pet Nutrition “AI forces operational discipline. Clean data is no longer optional. The system itself demands it. I also see AI shaping supply chain synchronization — aligning suppliers, factories, warehouses, and customers in new ways.” Whitney Shlesinger – VP Global Planning & Logistics, McCormick “For me, it’s about people. Employees want to move beyond non-value-added work. AI allows us to free them up…

As customization and volume surged, FabFitFun partnered with EasyPost Enterprise and MagicLogic to eliminate waste, reduce costs, and scale shipping with confidence. As FabFitFun evolved from curated to fully customizable subscription boxes, shipping complexity—and cost—rose quickly. Larger cartons, mixed ecommerce orders, and reliance on a single carrier network made it difficult to scale efficiently without sacrificing margins or speed. By implementing intelligent cartonization through MagicLogic and multi-carrier rate shopping via EasyPost Enterprise, FabFitFun transformed its fulfillment operation—cutting waste, improving resilience, and unlocking multimillion-dollar savings in record time. What You’ll Learn in This Case Study How FabFitFun eliminated 80% of overboxing through right-sized packaging How multi-carrier rate shopping drove millions in quarterly shipping savings Why cartonization delivered ROI in less than one week How enterprise shippers can reduce costs without slowing down growth This case study shows how enterprise brands can turn shipping from a cost center into a competitive advantage—delivering immediate financial impact, operational efficiency, and long-term scalability. Download the case study to see how FabFitFun did it—and what’s possible for your operation. DOWNLOAD NOW