David Phillips

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

Another great week here at Supply Chain Now! Have you listened to all the episodes? If not, no worries! Check them all out here: We added a special Saturday episode on May 2nd and featured the first of three speakers from the 2020 AIAG CR Summit and their insights from the conference. First up was Michael Wurzman…     …Then on Monday we featured Tolga Yaprak with iPoint…     …And then on Tuesday, we featured Bruno Sarda.     On Wednesday, we published another episode in the fantastic Logistics with Purpose series sponsored by Vector Global Logistics. Our special guest was Lauren Noce with Hungry.     Then we published the new and improved Supply Chain Buzz, with Scott and Greg sharing and discussing the latest news and events in Supply Chain and beyond.     And to wrap up the week, Scott chatted with the Resilience360 team about their upcoming webinar about the 2020 Hurrican Season.     Which was your favorite episode? Make sure you tune in next week for more great conversation, timely topics, and exceptional guests on Supply Chain Now!