Desland Robinson

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW

Companies spend enormous amounts of time debating sustainability strategy. They invest in emissions reduction. They launch environmental initiatives. They publish ESG reports. They set ambitious goals. Yet many overlook a simpler question: Who is helping shape those decisions in the boardroom? Recent research published in the Journal of Business Logistics suggests that board composition may influence environmental performance in ways that executives do not fully appreciate. The study examined more than 2,000 firm year observations across 306 publicly traded business-to-business companies. The researchers explored whether having a customer or supplier represented on the board of directors affected a firm’s environmental performance. The answer was yes. But not in the way many executives might expect. Most discussions about board diversity focus on demographics, functional expertise, or independence. This research points to another form of diversity that may be equally important: where directors sit within the supply chain. A customer and a supplier can look at the same sustainability decision and see very different priorities. Those priorities often shape the choices firms ultimately make. The researchers found that companies with customer affiliated directors generally achieved stronger environmental performance. Customer representatives appeared to bring market knowledge and external stakeholder expectations into board discussions.…