Donald Frieson

At the Gartner Supply Chain Planning Summit in Denver, Scott Luton sat down with two leaders from Manhattan Associates—Brett Lindner, Director of Product for Supply Chain Planning, and Ryan Gifford—Senior Director of Strategic Business Development. Together, the conversations painted a clear picture of one of the most persistent challenges in supply chain—and one of the biggest opportunities ahead: unifying planning and execution to drive agility, visibility, and better outcomes.   A Unified View of the Supply Chain Manhattan Associates is widely known for its strength in supply chain execution, spanning warehouse management, transportation management, labor management, and order management. As both Lindner and Gifford emphasized, what differentiates Manhattan today is its unified platform that brings execution and planning together—not as loosely connected systems, but as a single, cohesive foundation. Lindner explained that Manhattan helps companies model and design their future supply chains, enabling better planning decisions that directly inform execution. Gifford echoed that point, describing Manhattan’s approach as “two formerly siloed applications now dancing in unison”—all driven by a shared inventory and decision framework.   The Old Problem That Won’t Go Away: Silos When asked about old and new challenges in supply chain planning, both leaders pointed to the same…

National Supply Chain Day (NSCD)® returns on Wednesday, April 29, 2026 with Supply Chain Now, bringing together professionals across the industry for an annual celebration dedicated to recognizing and elevating the people, processes, and innovations that keep the world moving. Established in 2020, National Supply Chain Day® was created as a way to lift the supply chain industry up and propel it forward by spotlighting the stories, leaders, and breakthroughs that shape global commerce. What began as a single-day celebration has grown into an industry-wide movement that continues to inspire pride, visibility, and momentum across the profession. Supply Chain Now will host its annual National Supply Chain Day Livestream, led by SCN’s own Scott Luton (CEO & Founder) and Mary Kate Love (President & the visionary behind the creation of NSCD) with a keynote from Billy Ray Taylor and the announcement of two new award recipients. And, for the first time ever, organizations can officially register both virtual and in-person National Supply Chain Day events on the Supply Chain Now website. From the logistics behind everyday essentials to the complex global networks delivering critical goods worldwide, National Supply Chain Day® honors the professionals who connect the world.   Livestream Registration…