Doug MacMaster

At the 2025 Gartner Supply Chain Planning Summit in Denver, Scott Luton met with John Lash, who leads strategy and vision at e2open, a WiseTech Global Group company. E2open is a global platform powering the entire lifecycle of making, moving, and selling goods, with capabilities spanning planning, logistics, global trade, supply management, and procurement. The platform is designed not just for enterprise visibility but for true end-to-end coordination across extended supply chain ecosystems. Lash emphasized that disruptions rarely originate within a company’s four walls. “Your sub-tiers are where most of the risk lives,” he explained. “That’s where your day-to-day operations—and your long-term strategy—are truly shaped.” It’s a lesson sharply reinforced during the pandemic, which reminded leaders worldwide that no one does supply chain alone.   Old Challenges Intensified by New Realities When Luton asked about the biggest challenges facing planning teams today, Lash pointed immediately to constraints—supply constraints, manufacturing constraints, and now, the added layer of global trade volatility. Trade policies that once shifted every few years now change weekly, daily, or even hourly. Lash offered a striking example: Brazilian coffee duties jumped from 10% to 50% this summer—before returning to 0%. “How do you plan through that?” he asked.…

A Legacy Behind the Mission At Manifest 2026 in Las Vegas, Scott Luton sat down with Stefan Groschupf, CEO & Founder of Centrum AI, to discuss how a new generation of technology is being purpose-built for today’s supply chain realities, rather than yesterday’s assumptions. What began with a lighthearted joke about multivitamins quickly turned personal. When Scott quipped that “Centrum” reminded him of a vitamin from the eighties and nineties, Stefan shared the real inspiration behind the name. “My dad… the biggest building he constructed was called Centrum,” he explained. “That was the inspiration. His legacy, a head nod to him.” For Stefan, the company name represents more than branding; it reflects a mission rooted in impact and responsibility.   Designing for Today’s Reality “We’re building a new tech platform for the supply chain industry that is really built on the foundation of the reality today,” Stefan said. That reality includes uncertainty, dirty data, data silos, and geopolitical shifts that are reshaping global trade. He offered a simple example: in many ERP systems, a lead time is entered as a fixed number — say 15 days. “That’s of course nonsense,” Stefan noted. “It’s anywhere between nine days and 18 days……