More
December 16, 2020
This Week on Supply Chain Now: December 7th – 11th
Get Ready to increase your supply chain IQ! We’ve got all the latest episodes, interviews, conversations, and livestreams right here from Supply Chain Now this week. On Saturday, Supply Chain Now hosts Scott Luton, Greg White, and Jamin Alvidrez share their perspective on the industry, top business challenges, and what their priorities are. On Monday, Fred Tolbert, Principal at Southeast Demand Solutions in Marietta Georgia, joined the Supply Chain Now team for a recent livestream to discuss the pandemic, the latest supply chain industry news, and what new developments we can expect to see going forward. On Tuesday’s podcast episode, Stephanie Stuckey of Stuckey’s Corporation joined us for our Full Access series to share her professional journey. On Wednesday, Scott welcomed Shan Muthuvelu and Steffanie Ness with UCBOS to talk about the convergence of retail and eCommerce supply chains as well as the importance of metadata On Thursday, David Shillingford with Resilience360 joined us on the Supply Chain Buzz to discuss the top news in supply chain with Scott & Greg. And our final episode this week Polly Mitchell-Guthrie and Patrick Van with Kinaxis join us too talk about what true supply chain resilience looks…
Building Brand Leaders
January 20, 2025
Supply Chain Podcasts in 2025: Building Brand Leaders
The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…