Dr. Ronald Ballou

Special Guest Blog Post from Amazon Freight   For supply chains across the globe, goods in motion are promises in motion. When a palletised shipment is delayed or goes dark, the impact is felt not just in transport teams, but in customer service, inventory planning, and broader network performance. In a conversation, economist Dr. Rebecca Harding and Chris Roe, Managing Director of Amazon Freight, explored how technology and collaboration are changing the way freight networks operate. While their primary focus was freight, their insights map directly onto the resilience challenges supply chain leaders face every day.   Old pressures, new data In a study supported by Amazon Freight, every shipper surveyed agreed that technology is crucial to the freight industry’s resilience. While this isn’t a surprise, it’s an important reminder of the role that technology plays. Roe shared a key example where Amazon Freight connected a customer’s system to its own system. Visibility on the end-to-end movement went from essentially zero to a high level of coverage. Instead of discovering problems only when a shipment failed to arrive, the customer could now see disruptions as they emerged and act earlier. For supply chain teams, that move from partial, delayed information…

Execution Is Everything At Manifest 2026, Scott Luton spoke with Aadil Kazmi, Head of AI at Infios, to discuss the next chapter of intelligent supply chain execution. Infios provides an integrated suite of supply chain execution software: order management, warehouse management, and transportation management – all running on a single data model. “When a supply chain runs on a single data model, you can make better decisions,” Kazmi explained. Fragmented systems require expensive data lakes and normalization efforts before even basic BI is possible. An integrated ecosystem simplifies intelligence from the start. For Kazmi, AI is not about flashy demos. But rather, it is about execution. The most advanced technologies mean little if companies cannot execute faster, smarter, and more resiliently in the real world.   Disruption Isn’t Going Away Reflecting on 2025, Kazmi did not sugarcoat reality. Ports closed. Trade wars escalated. Wildfires disrupted domestic production. Shipping lanes tightened. “We don’t believe that supply chain disruptions are going away anytime soon,” he said. Volatility is becoming the baseline, not the exception. But what is changing in 2026 is mindset. Kazmi describes what he calls the “Amazon effect for AI.” Just as Amazon forced retailers to rethink last-mile execution a…