Drew Wilkerson

At MODEX 2026 in Atlanta, Scott Luton sat down with Christian Lieberoth-Leden, Principal and Global Senior Expert, and Florian Salamon, Director of Consulting at 4flow, to unpack a complex warehouse transformation project that highlights the realities of modern supply chain growth. The discussion offers a behind-the-scenes look at what it really takes to design, implement, and scale a next-generation operation while keeping business moving uninterrupted. When Growth Forces Reinvention The project began with a clear challenge: a rapidly growing customer had outgrown its existing U.S. warehouse network. According to Christian Lieberoth-Leden, the company anticipated “doubling volume” over the next decade while simultaneously managing a major operational shift from B2B to B2C fulfillment. The existing facility simply could not support the future business requirements. A new warehouse was inevitable – – but this wasn’t just about adding capacity. It was about rethinking the operation entirely. At the same time, the stakes were extremely high. The warehouse would become a mission-critical hub for the company’s U.S. business, meaning there was little room for error. Start with Requirements, Not Tech One of the most important themes from the conversation is that successful transformation projects begin long before automation decisions are made. Christian emphasizes…

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! We started this week off with a very special episode of Supply Chain Now. Host Scott Luton and special co-host Allison Giddens get to converse with a pair of very powerful women in the manufacturing business. Scott and Allison talk with Stacey Schroeder the President and Founder of EVelop; and the Value Improvement Project Engineer at Polaris Industries, Coral Huffmaster. Together they discuss the Key Takeaways from the 2021 Women in Manufacturing Summit. For Monday’s This Week In Business History episode, Kelly Barner explores a car invention that was created over 120 years ago. On Tuesday, we released a new episode of Supply Chain Now with Scott Luton and Greg White. This episode features two of Manhattan Associates’ reputable representatives. Rob Schaefer the Vice President of Transportation Management Sales and Gregg Lanyard the Director of Product Management for Manhattan Associates. During this episode, they all offer their perspectives on the supply chain outlook for 2022. On Wednesday we released an episode of Logistics With Purpose with host Enrique Alvarez and Kristi Porter. This episode features Michael Broidy the Senior…