Federico Gomez

Special Guest Blog Post written by Chris Cunnane with InterSystems   In a world defined by rapid market shifts, volatile supply chains, and unpredictable customer behavior, traditional forecasting methods often fall short. Relying primarily on historical data is no longer enough. To stay competitive, organizations are increasingly turning to demand sensing and forecasting, an approach that blends real-time data, advanced analytics, and AI to anticipate demand more accurately and respond faster to change. This shift is not limited to retail or manufacturing. Demand sensing is transforming how organizations across industries plan operations, allocate resources, and improve service levels. Below, we explore key industry use cases where demand sensing is delivering measurable value, and why businesses should care.   Why Demand Sensing Matters Demand sensing moves beyond static historical trends. It incorporates current, high-velocity data signals such as sales transactions, weather patterns, logistics feeds, economic indicators, and even social sentiment to generate short-term demand forecasts that reflect real-world conditions. The benefit is clear. Organizations gain better visibility and responsiveness across procurement, production, inventory, and distribution. Instead of reacting to outdated forecasts, they can make timely decisions that reduce costs, prevent stockouts, and improve customer satisfaction. FMCG, CPG, Retail, & E-Commerce Fast-moving…

It’s been a great week here at Supply Chain Now! Stay in the loop with all our latest conversations right here. We kicked off the week on Monday with 3 new episodes! In this episode, Greg White and Scott Luton welcomed Logan Ensign with Alloy and Katlyn Davis with Valvoline to Supply Chain Now to discuss how sales and supply chain can work together for retail success. On This Week in Business History, host Scott W. Luton interviewed an entertainment industry trailblazer: Ellen Snortland. In this wide-ranging, fascinating discussion, Ellen shares her incredible journey from helping her family survive a horrible, life-changing flood in South Dakota t0 forming the first all-female theater company in Santa Barbara, California – – and beyond! On Supply Chain Now en Espanol, hosts Enrique Alvarez and Demo Pérez welcomed Juan Carlos Croston, president of the Caribbean Shipping Association, to the podcast. On Tuesday, we released 2 new episodes. TEK TOK Digital Supply Chain Podcast released a replay of its latest livestream in which hosts Karin Bursa and Scott Luton welcomed Mallery Dosdall with Red Wing Shoe Co. to learn how S&OP can make an enormous impact on business. On TECHquila Sunrise, host Greg White discusses…