Federico Gomez

The ecommerce industry has been steadily growing over the last few years, accelerated by the Coronavirus pandemic which led to a surge in demand for online products and services. This is great news for online retailers; however, as we know, competition online is fierce. Retailers who aren’t offering an exceptional customer experience risk losing their business to a competitor. A key part of a great customer experience is delivery and returns, and customer expectations in this area are high. 60% of consumers will buy again from a retailer if they were satisfied with the delivery. Returns are equally important and 78% of consumers consider the quality of a returns service when choosing where to shop. Customers know what they want, and they will choose stores based on where they will get the best experience. However, not all customers are the same. Offering a personalised e-commerce experience that meets customer expectations is vital in the right to acquire and retain today’s digital customer where customer loyalty is only as good as the last shopping experience. The Custom Approach to Delivery and Returns When it comes to delivery, retailers who think a “one size fits all” approach will work underestimate the needs…

Special guest post written by Chris Cunnane with InterSystems Supply chain orchestration is the coordinated management of end-to-end supply chain activities, across planning, sourcing, production, logistics, and delivery, using technology, data, and processes to ensure that every moving part works together seamlessly. It enables organizations to attain an agile and resilient supply chain model through the use of decision intelligence. This is achieved through the See > Understand > Optimize > Act framework, which gives organizations the confidence to plan and respond to disruptions with assurance in their supply chain stability. See: gather raw data and information from your environment or a situation. Understand: analyze the information you’ve seen to build a comprehensive understanding of the context, your knowledge, and potential complexities. Optimize: develop the best possible solution or course of action to address the situation. Act: implement your chosen solution, putting your knowledge into practice. From a practical standpoint, this framework powers your supply chain application ecosystem with end-to-end visibility, insights, and better decisions. It helps organizations reach their supply chain goals by enabling them to align processes, stakeholders, and technology toward desired outcomes. The end result is reduced costs, improved operating margins, and optimized sustainability decisions, among others.…