Federico Gomez

At MODEX 2026 in Atlanta, Scott Luton sat down with Christian Lieberoth-Leden, Principal and Global Senior Expert, and Florian Salamon, Director of Consulting at 4flow, to unpack a complex warehouse transformation project that highlights the realities of modern supply chain growth. The discussion offers a behind-the-scenes look at what it really takes to design, implement, and scale a next-generation operation while keeping business moving uninterrupted. When Growth Forces Reinvention The project began with a clear challenge: a rapidly growing customer had outgrown its existing U.S. warehouse network. According to Christian Lieberoth-Leden, the company anticipated “doubling volume” over the next decade while simultaneously managing a major operational shift from B2B to B2C fulfillment. The existing facility simply could not support the future business requirements. A new warehouse was inevitable – – but this wasn’t just about adding capacity. It was about rethinking the operation entirely. At the same time, the stakes were extremely high. The warehouse would become a mission-critical hub for the company’s U.S. business, meaning there was little room for error. Start with Requirements, Not Tech One of the most important themes from the conversation is that successful transformation projects begin long before automation decisions are made. Christian emphasizes…

Hot off the Press! We’ve got all the latest news in supply chain this week right here. Read up and make sure you’re in the know about everything happening here on Supply Chain Now, including all the latest podcasts, livestreams, & more!   On Monday, Supply Chain Now hosts Jeff Miller (Supply Chain Is The Business) and Jamin Alvidrez (Logistics and Beyond!) sat down with Wayne Cragg – a professional driver, photographer and social media influencer.     On Tuesday, Bobby Holland from U.S. Bank and Frank Hurst of Roadrunner Freight shared the results of the on the Q4 2020 report, interpreting what they may mean for the economy and the shipping industry in the short and longer term with Greg White and Scott Luton     On Wednesday, Mario Rivera of ID Logistics joined the Supply Chain Now podcast to talk about creative, real-world problem solving with Co-hosts Greg White and Scott Luton   On Thursday, Scott, Greg, & Karin sat down with Lee Klaskow from Bloomberg Intelligence, one of the leading industry analysts, especially as it relates to logistics and transportation   On Friday, Scott Luton tackled a variety of developments including from this past week on the…