Federico Gomez

At MODEX 2026 in Atlanta, Scott Luton sat down with Andre Luecht, Global Strategy Lead for Transportation, Logistics & Warehousing at Zebra Technologies, to explore how synchronization, visibility, and practical innovation are shaping the next phase of supply chain performance. Interestingly, the conversation began not with technology, but with competitive dragon boat racing, a hobby of Andre Luecht’s that he enjoys in his free time. For Luecht, the analogy is clear: success depends on alignment. “The team that is the most synchronized team is the one that wins,” he explains, a principle that applies just as much to supply chains as it does to sport.   Turning Data Into Decisions At the Edge Zebra Technologies has long been known for enabling visibility across supply chains, from barcode scanning to RFID and beyond. But today, the focus is evolving toward something more powerful: decision-making at the edge. Luecht describes a world where frontline workers are empowered with real-time intelligence directly on their devices. “AI… is what you can build into a device in the hand of someone who has to decide what truck a certain pallet goes onto,” he says. This concept, what Zebra calls “frontline AI”, brings intelligence closer to…

Another BIG week at Supply Chain Now! If you missed an episode, get a quick summary and listen here! We published a great Logistics with Purpose episode on Saturday the 8th, featuring Shane Buerster with Z Beans Coffee. Supply Chain Now · “Logistics with Purpose: Shane Buerster with Z Beans Coffee”       On Monday, Scott and Greg spoke with Keith Saunders, Vice President of Direct Materials and Sourced Finished Goods at Zep Inc.   Supply Chain Now · “Supply Chain Front & Center: Keith Saunders with Zep Inc.”     Stephanie Thum talked about relentlessly focusing on the customer on the podcast on Tuesday with Scott and Greg.   Supply Chain Now · “Relentlessly Focused on the Customer: Stephanie Thum with Practical CX”     On Wednesday, we published this week’s Supply Chain Buzz, which featured an excellent interview with Andrew Kelley, the CCO of Boxlock.   Supply Chain Now · “The Supply Chain Buzz for August 10th with Featured Guest Andrew Kelley from BoxLock”   On Thursday, we shared another great episode in the TECHquila Sunrise series with Greg White, where Greg shares the latest investments, acquisitions, innovations, and glorious implosions in Supply Chain Tech every week.…