Federico Gomez

Get ready to increase your supply chain IQ! We’re looking back on the latest episodes, interviews, conversations, and livestreams from this week right here. On Monday, we released 2 new episodes! In this episode of Digital Transformers,hosts Kevin L. Jackson and Scott Luton learn about the power of the IBM cloud ecosystem from Brian Fallon, Vice President of Global Sales for the IBM Partner Ecosystem. On This Week in Business History, Kelly Barner dives into the rise of Warren Buffet, the completion of the transcontinental railroad, some interesting business birthdays, & the invention of the tubeless tire. On Tuesday, we released 2 new episodes! On this episode of Supply Chain Now, Gugulethu Hughes, Founder of Clinch, joins our hosts Scott and Greg to share the number one challenge for the startup economy in Africa, why corporate social responsibility programs are falling short in eliminating child labor, & more. On TECHquila Sunrise, host Greg White welcomed stealthy startup co-founder and Venture Partner at Kubera Venture Capital, Sena Zorlu, to look into the minds of investors, revealing what makes them tick and how founders can communicate clearly with them. On Wednesday, we released an episode in our Reverse Logistics Series in collaboration…

Brought to you in partnership with the Journal of Business Logistics   Companies are investing heavily in safety technology. Trucking fleets now rely on cameras, collision warnings, lane alerts, adaptive cruise control, and automated braking to reduce crashes and protect drivers. That investment assumes a straightforward outcome. More technology should lead to safer behavior. It does not always work that way. Research in the Journal of Business Logistics shows that the same technologies designed to improve safety can also undermine it. The difference comes down to how drivers experience the tools and how managers use them. The problem is not the system. It is the interaction around it.   How safety technology fails in practice The study points to two common patterns that show up across fleets. The first is avoidance. Some drivers ignore or disable alerts. They cover inward-facing cameras or override automated features. This behavior shows up when the system feels intrusive or disconnected from real driving conditions. Frequent warnings and false alarms create frustration. Experienced drivers, in particular, may feel the technology challenges their judgment rather than supports it. When that happens, drivers do not adapt to the system. They route around it. The second pattern is…