Federico Gomez

At MODEX 2026 in Atlanta, Scott Luton sat down with Christian Lieberoth-Leden, Principal and Global Senior Expert, and Florian Salamon, Director of Consulting at 4flow, to unpack a complex warehouse transformation project that highlights the realities of modern supply chain growth. The discussion offers a behind-the-scenes look at what it really takes to design, implement, and scale a next-generation operation while keeping business moving uninterrupted. When Growth Forces Reinvention The project began with a clear challenge: a rapidly growing customer had outgrown its existing U.S. warehouse network. According to Christian Lieberoth-Leden, the company anticipated “doubling volume” over the next decade while simultaneously managing a major operational shift from B2B to B2C fulfillment. The existing facility simply could not support the future business requirements. A new warehouse was inevitable – – but this wasn’t just about adding capacity. It was about rethinking the operation entirely. At the same time, the stakes were extremely high. The warehouse would become a mission-critical hub for the company’s U.S. business, meaning there was little room for error. Start with Requirements, Not Tech One of the most important themes from the conversation is that successful transformation projects begin long before automation decisions are made. Christian emphasizes…

What a week! Five episodes, four livestreams, and so much to listen to and watch! Did you catch all the episodes? If not, listen here! On Monday, we featured another great episode in This Week in Business History, where Scott looks back at some of the biggest historical events in business history for the week ahead. This week, he spoke about the business legacy of the Apollo missions.   Supply Chain Now · “This Week in Business History for July 20th: The Legacy of the Apollo Program”     Then on Tuesday, Chris Barnes proved that Supply Chain is in fact anything but boring with a cross-over episode of Supply Chain is Boring with Data & WMS Pioneer, special guest John Hill.   Supply Chain Now · “Data Collection is Boring: Data and WMS Pioneer John Hill on Supply Chain is Boring”     On Wednesday we published the Supply Chain Buzz, where Greg and Scott discussed the top supply chain news of the week, and were joined by special guest David Shillingford, Chairman of Resilience360.   Supply Chain Now · “The Supply Chain Buzz for July 20th Featuring David Shillingford with Resilience360”   On Thursday, we shared another great…