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Special Guest Blog Post written by Brittany Caskey, Chief Commercial Officer – Logistics with DP World Americas   I was recently invited to speak with students in the Supply Chain and Logistics Organization at Georgia Tech, and it reminded me why I still find this industry so energizing. I walked them through my own path — starting in logistics right out of college, building my foundation at UPS in sales and sales management, and eventually stepping into my role today as Chief Operating Officer at DP World in the Americas. What I shared with them is something I still believe deeply: logistics keeps life interesting, because no two days are ever the same. Customer expectations change. Geopolitical realities shift. Trade lanes evolve. Weather, labor, technology — everything is in constant motion. That constant change is what keeps logistics professionals sharp and solutions focused. It’s also why customer experience has become the true differentiator in today’s supply chains. Because while disruption is unavoidable, how you manage it is a choice.   Customers Don’t Care Why — They Care That It Works One message I emphasized with the students is the same one I reinforce with customers and teams every day: customers…

Global trade practitioners face waves of uncertainty with the possibilities of slews of international tariffs and work stoppages at ports on the U.S. East and Gulf coasts. There are other weighty challenges as well, including conflicts in Russia-Ukraine and the Middle East, increasingly dangerous storms, and seasonal capacity strains and congestion. Technology plays an increasingly important role in overcoming the many challenges in the global supply chain. “The evolution of supply chain technology has allowed the shipping industry to enhance its operational capabilities. Automation, real-time tracking, and improved throughput have helped manage the heavy volume growth experienced during the pandemic, but recent challenges have highlighted the need for even more robust strategies,” Karim Jumma, e2open’s vice president of product management, wrote in a contributed SupplyChainBrain article. Jumma cited geopolitical conflicts, extreme weather events, and logistical bottlenecks as examples of challenges that have tested the industry and “increased the need for innovative solutions that prioritize flexibility and data-driven decision-making to mitigate against ongoing disruptions.” Supply Chain Now is highlighting E2open, WCAworld, and DP World, three companies continually working on innovative solutions to global trade’s most pressing challenges. DP World Takes Collaborative Approach to Global Challenges DP World’s marketing material says the…