Share:

Greg Skrovan

More

supply chain
November 18, 2025

From War Rooms to Winning Strategies: How High-Tech Brands Tame Supply Chain Chaos

Special Guest Blog Post written by Jeff Echel and Steve Lykken with e2open   Supply chain planners in high-tech don’t just manage shipments; they’re crisis managers, data detectives, and sometimes, referees in a high-stakes game of inventory tug-of-war. Why do these planners find themselves huddled in “war rooms,” surrounded by spreadsheets and urgent emails? It starts with relentless pressure: customers expect rapid, reliable service, but the reality is a maze of long lead times, outsourced manufacturing, and unpredictable global logistics. Securing critical components can take months, and a single misstep, like overstocking or missing a shipment, can ripple through the business, impacting revenue and margins. The chaos: War rooms and spreadsheet battles Add to that, the complexity of forecasting demand. Planners reconcile noisy, inconsistent data from retailers and distributors, often with little visibility, into . Forecasts are built, torn down, and rebuilt, sometimes manually, as teams try to align bottom-up channel data with top-down financial targets. Meanwhile, supply plans are constantly threatened by shortages, excess inventory, and last-minute changes. When demand surges or supply is disrupted, channels compete for limited stock, sometimes “stealing” from each other, and sometimes winning simply by being the loudest voice in the room. All of…
May 21, 2021

This Week In Supply Chain Now: May 17th – 21st

It’s been an exciting week here at Supply Chain Now! Get ready to hear all the latest episodes, interviews, conversations, and livestreams from this week right here. On Monday, we released 3 new episodes! In this episode of Supply Chain Now, we introduced the relaunch of our Supply Chain Real Estate series, in partnership with Prologis. Special host Ward Richmond of Colliers International joined our Supply Chain Now host Scott Luton to welcome Melinda McLaughlin and Megan Creecy-Herman of Prologis to the show. On This Week in Business History, Scott Luton shares 9 Things you Didn’t Know About Tina Fey. On Supply Chain Now en Espanol, host Enrique Alvarez welcomed José Luis Silva Vázquez with Dux Capital to hear stories from his childhood and how self-motivation and taking risks have gotten him where he is today. On Tuesday, we released 2 new episodes! On this episode of TEKTOK, Kelly Barner and Enrique Alvarez joined Karin Bursa and Scott Luton to discuss how the industry has bounced back since the pandemic began and how far we’ve come on a few important themes around digital supply chain and procurement. On TECHquila Sunrise, host Greg White continued his conversation with stealthy startup co-founder…