Gregor Purdy

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now. On Monday, we released 2 new episodes! On this episode of Digital Transformers, Kevin L. Jackson discusses how Enterprise Information Management Transforms with Mark Judson. On This Week in Business History, Scott Luton shares about 10 Cities with Business Ties You Didn’t Know! On Tuesday, we released an episode of TEKTOK with host, Karin Bursa. She was accompanied by Scott Luton and supply chain pioneer, Art Mesher. On Tuesday we also released an episode of TECHquila Sunrise with host Greg White and special guest Shannon Vaillancourt, CEO of Ratelinx. On Wednesday we released Supply Chain Today and Tomorrow hosted by Scott Luton and Greg White with special guest Mike Griswold from Gartner. On Thursday, we released a replay of the Supply Chain Buzz. In this episode, hosts Greg White and Scott Luton welcomed Jordon White from Crisp and Jerry Stephens from Outlier to discuss the current state of the food and retail supply chain. We ended the week on Friday with 2 episodes! We released another Dial P for Procurement episode! Hosts Kelly Barner and Scott Luton welcomed special…