Guy Courtin

Supply Chain Now is the voice of the supply chain industry, and our hosts are experts in the field. Podcast listeners tune in to hear the words of wisdom from host Marty Parker, whose practical advice is taken everywhere from the classroom to the C-suite. An Educated Voice in Supply Chain Parker certainly has the supply chain chops to back up his advice. He has 30 years of experience in the supply chain C-suite (COO, CMO, CSO), is the founder and CEO of Adæpt Advising, and is an award-winning senior lecturer in supply chain and operations management at the University of Georgia. He also founded and leads UGA’s Supply Chain Advisory Board, is the academic director of the university’s Leaders Academy, and serves on multiple advisory boards, including the Trucking Profitability Strategies Conference, Zion Solutions Group, and Carlton Creative Co. Mentoring on Campus and in the C-suite Parker’s mentoring carries supply chain stakeholders from their student days to the C-suite. At UGA, he helps his students network and land internships and post-graduation jobs. Through Adæpt Advising, he works with C-suite executives to improve their skills, become better leaders, and develop strategic plans with detailed action steps and financial targets. He…

written by Chris Cunnane with InterSystems   Supply chains have never been more complex or more exposed to disruption. From geopolitical instability and extreme weather to labor shortages and shifting demand, organizations are operating in a constant state of uncertainty. In this environment, basic visibility is no longer enough. Companies need the ability to monitor products in motion, understand their history, and act quickly on reliable data. That is where track and trace becomes essential. Track and trace technology enables organizations to follow products across the supply chain in real time and trace their full history from origin to destination. It connects data from barcodes, RFID tags, IoT sensors, telematics systems, and enterprise applications into a unified view. When supported by a modern data platform, this information becomes more than operational detail. It becomes a foundation for smarter decisions.   Move from Visibility to Action Many organizations have invested in visibility tools, but visibility alone does not solve problems. Knowing that a shipment is delayed is useful; knowing how that delay will affect downstream production, customer commitments, and inventory levels is far more valuable. Track and trace capabilities, when paired with analytics and decision intelligence, help companies shift from reactive…