Holly Gotfredson

Special Guest Blog Post from Amazon Freight   For supply chains across the globe, goods in motion are promises in motion. When a palletised shipment is delayed or goes dark, the impact is felt not just in transport teams, but in customer service, inventory planning, and broader network performance. In a conversation, economist Dr. Rebecca Harding and Chris Roe, Managing Director of Amazon Freight, explored how technology and collaboration are changing the way freight networks operate. While their primary focus was freight, their insights map directly onto the resilience challenges supply chain leaders face every day.   Old pressures, new data In a study supported by Amazon Freight, every shipper surveyed agreed that technology is crucial to the freight industry’s resilience. While this isn’t a surprise, it’s an important reminder of the role that technology plays. Roe shared a key example where Amazon Freight connected a customer’s system to its own system. Visibility on the end-to-end movement went from essentially zero to a high level of coverage. Instead of discovering problems only when a shipment failed to arrive, the customer could now see disruptions as they emerged and act earlier. For supply chain teams, that move from partial, delayed information…

At the Gartner Supply Chain Planning Summit in Denver, Scott Luton sat down with Nari Viswanathan, a veteran innovator in the planning and procurement technology space and a key leader at Coupa. The two reconnected after several recent collaborations—including webinars, industry sessions, and conversations in Dallas—and discussed the new realities of supply chain planning and how organizations are embracing technology like never before.   Coupa and Autonomous Spend Management For those less familiar with Coupa, Viswanathan explained the company as the global leader in autonomous spend management—a framework that brings together direct and indirect spending to help organizations manage total spend more intelligently. Direct spend, of course, is where supply chain operations come into focus, making planning, design, and cost optimization central to the value Coupa delivers. Viswanathan leads Coupa’s global supply chain strategy, shaping how the company positions and scales its solutions across the market. After years spent in supply chain planning technology, he now sits at the intersection of procurement, supply chain, and advanced analytics—an area he believes has never been more exciting or more critical.   Old Problems, New Pressures—and a Greater Willingness to Innovate When asked about the biggest challenges facing planners today, Viswanathan emphasized a…