Ismail Safi

Special Guest Blog Post written by Matt McKinney, Co-Founder and CEO of Loop   I spend most of my time with supply chain and innovation leaders at major enterprises who are sitting on significant AI budgets but struggling to show measurable business impact in an increasingly complex and volatile supply chain environment.   These conversations have evolved dramatically. A year ago, executives were asking basic questions about AI feasibility. Today, the questions have shifted to strategic implementation at enterprise scale.   Based on hundreds of these discussions, three questions consistently emerge that separate companies making transformational progress from those stuck in pilot purgatory.   How do we move from AI experiments to enterprise-scale impact?   Most organizations have yet to see organization-wide, bottom-line impact from AI use. This is the strategic challenge keeping C-suite leaders awake at night.   The problem isn’t the technology. It’s the application of the technology. Too many enterprises are trying to treat AI like a magic wand they can bolt onto existing systems. But garbage in, garbage out. If your underlying data is fragmented and inconsistent, AI won’t solve your problems; in fact they’ll get worse.   At its core, anything automated is powered by…

We are proud to announce that Scott Luton, Founder and CEO of Supply Chain Now, has once again been recognized as the #1 Global Thought Leader and Influencer on Supply Chain for 2025 by Thinkers360—marking his second consecutive year at the very top of this prestigious list. This exceptional distinction reaffirms Scott’s ongoing leadership and influence in the global supply chain arena. Under his dynamic stewardship, Supply Chain Now has grown into an award-winning digital content platform—delivering podcasts, livestreams, webinars, and virtual events that resonate across more than 60 countries. Scott’s voice continues to shape and empower the industry, inspiring professionals worldwide with insights that drive innovation and progress. Learn more here.