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Building Brand Leaders
January 20, 2025

Supply Chain Podcasts in 2025: Building Brand Leaders

The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…
May 28, 2021

This Week In Supply Chain Now: May 24th – 28th

What’s been happening at Supply Chain Now? This week, our program hosts welcomed many special guests this week to talk about startup growth, manufacturing, procurement, and, of course, supply chain! Check out the latest interviews, conversations, and podcast episodes right here! On Monday, we released 2 new episodes! In this episode of Dial P for Procurement, hosts Kelly Barner, Scott Luton, and Kim Winter welcome special guest Sam Achampong to talk about why it’s absolutely crucial for procurement to be aligned with your overall business strategy. On This Week in Business History, host Scott Luton delves into the story of Dr. Lillian Gilbreth, whom many refer to as “the Mother of Modern Management” and “America’s First Lady of Engineering”. On Tuesday, we released 2 new episodes! On this episode of Supply Chain Now, Lora Cecere, Founder of Supply Chain Insights, sat down with Scott Luton and Greg White to discuss COVID-19’s impact on software development, chip shortages, supply chain performance metrics, and more! On TECHquila Sunrise, host Greg White welcomed Jack Freeman of PeakSpan Capital to hear his path from startup to the investor seat, including what he’s learned, what he’s still learning and some new areas that he’s getting…