Ismail Safi

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

BIG WEEK here at Supply Chain Now! Did you catch all the episodes? If not, listen here! We added a special Saturday episode on the 11th in our Logistics with Purpose series. Scott, Greg, and Enrique Alvarez hosted Jonathan Starr and Trudy Hall with the Abaarso School.   Supply Chain Now · “Logistics with Purpose: Jonathan Starr & Trudy Hall with the Abaarso School”   On Monday, we celebrated our 400TH EPISODE and the entire Supply Chain Now team shared their favorite episodes and topics in this special show!   Supply Chain Now · “The Supply Chain Now Team Reflects on 400 Episodes”     Then on Tuesday, we featured This Week in Business History, where Scott looks back at some of the biggest historical events in business history for the week ahead. This week focused on the beginnings of Boeing.   Supply Chain Now · “This Week in Business History for July 13th: Boeing Takes Off in the Pacific Northwest”     On Wednesday we published the Supply Chain Buzz, where Greg and Scott discussed the top supply chain news of the week, and were joined by special guest Kevin L. Jackson, with SourceConnecte.   Supply Chain Now ·…