Jason MacIver

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

At the Gartner Supply Chain Planning Summit in Denver, Scott Luton sat down with Caglar Ozdag, a supply chain leader at ZS. Known for its deep analytics and technology expertise across industries such as life sciences, airlines, consumer goods, and agriculture, ZS has become a trusted partner for organizations looking to elevate their planning and manufacturing performance. Ozdag leads the firm’s supply chain practice with a focus on planning from detailed forecasting through detailed scheduling. As a former practitioner himself—having led planning operations at large global enterprises—he brings a grounded, real-world perspective to the challenges facing today’s supply chain leaders.   Old Problems Persist—and New Ones Are Emerging When asked about classic and emerging challenges in planning, Ozdag didn’t hesitate: firefighting isn’t going away. From supply planning disruptions to last-minute schedule changes, firefighting remains a daily reality. “Life happens,” Ozdag noted. Plans rarely match reality, and organizations must constantly adjust. But today, a new layer has been added: AI uncertainty. Everywhere he goes, leaders are asking the same questions: “Is AI the right investment?” “Will the ROI materialize?” “Are we adopting the right tools, or just chasing hype?” This blend of enduring complexity and emerging skepticism has become a defining…