Javier Herrero

As Kelly Barner, host of Dial P for Procurement here on Supply Chain Now and host of The Sourcing Hero, says, “The volume of business content being created, shared and discussed every day can feel overwhelming, especially if you are trying to stay on top of best practices and make the most of your professional network. How we choose to spend our scarce listening and watching time is an important decision, and with many (many!) options, each content creator has to find a way to bring unique perspectives and value to their community.” Our CEO, Scott Luton, was recently invited to be Kelly’s guest on The Sourcing Hero podcast, and shares why it is just as important to understand a professional’s journey as it is to listen to their point of view on their area of expertise, the role of business media in helping individuals and teams deal with the challenges they face on a daily basis, and why we all need to look for and celebrate good news as often as we can. Listen to the Podcast Episode Here.

Podcasting has become a crowded — and noisy — field. It seems these days everyone has a mic — and a platform. The supply chain really entered the international spotlight during COVID-19, when goods piled up at ports during stay-at-home mandates. The rapid rise in e-commerce kept the focus on the supply chain as consumers demanded to be kept up to date on when all their stuff was going to be delivered. Supply chain-focused podcasts emerged to shed light on shutdowns and disruptions as well as the advancements in moving goods from points A to B — and sometimes C, D, and E. But not all podcasts take a serious look at the supply chain. There was a rash of silly content when an Evergreen container ship got stuck in the Suez Canal, and whenever a critter steals an Uber Eats delivery, the doorbell camera footage airs everywhere. We love a funny squirrel video just as much as everyone else does, but to maximize your supply chain podcast’s reach and impact, you should treat your subject matter with the seriousness it deserves. At Supply Chain Now, we pride ourselves on giving the best and brightest in the industry a voice,…