Jeff Picken

Special Guest Blog Post written by Chris Cunnane with InterSystems   In a world defined by rapid market shifts, volatile supply chains, and unpredictable customer behavior, traditional forecasting methods often fall short. Relying primarily on historical data is no longer enough. To stay competitive, organizations are increasingly turning to demand sensing and forecasting, an approach that blends real-time data, advanced analytics, and AI to anticipate demand more accurately and respond faster to change. This shift is not limited to retail or manufacturing. Demand sensing is transforming how organizations across industries plan operations, allocate resources, and improve service levels. Below, we explore key industry use cases where demand sensing is delivering measurable value, and why businesses should care.   Why Demand Sensing Matters Demand sensing moves beyond static historical trends. It incorporates current, high-velocity data signals such as sales transactions, weather patterns, logistics feeds, economic indicators, and even social sentiment to generate short-term demand forecasts that reflect real-world conditions. The benefit is clear. Organizations gain better visibility and responsiveness across procurement, production, inventory, and distribution. Instead of reacting to outdated forecasts, they can make timely decisions that reduce costs, prevent stockouts, and improve customer satisfaction. FMCG, CPG, Retail, & E-Commerce Fast-moving…

We continued this week on Supply Chain Now with more great interviews, conversations, livestreams, and episodes! Did you miss any episodes? On Monday, Scott and Karin Bursa introduced our newest Supply Chain Now program, TEKTOK, to our audience!   On Tuesday, Scott and Greg welcomed Dan Reeve with Esker back to Supply Chain Now for a conversation about increasing supply chain visibility and cash flow.   We published our Supply Chain Buzz on Wednesday, where Scott & Karin discussed the top news in supply chain for the week, and also welcomed featured guest, Lora Cecere with Supply Chain Insights to the podcast.   On Thursday, we continued with the second half of Greg’s interview with Sarah Barnes-Humphrey for TECHquila Sunrise.   And to wrap up the week, Scott and Greg welcomed Ashfaque Chowdhury, PhD with XPO Logistics to the podcast for a great conversation. Which was your favorite episode this week? Never miss an episode by subscribing to Supply Chain Now! Make sure you tune in next week for more great conversation, timely topics, and exceptional guests.