More
demand sensing
March 3, 2026
Key Demand Sensing and Forecasting Use Cases Across Industries
Special Guest Blog Post written by Chris Cunnane with InterSystems In a world defined by rapid market shifts, volatile supply chains, and unpredictable customer behavior, traditional forecasting methods often fall short. Relying primarily on historical data is no longer enough. To stay competitive, organizations are increasingly turning to demand sensing and forecasting, an approach that blends real-time data, advanced analytics, and AI to anticipate demand more accurately and respond faster to change. This shift is not limited to retail or manufacturing. Demand sensing is transforming how organizations across industries plan operations, allocate resources, and improve service levels. Below, we explore key industry use cases where demand sensing is delivering measurable value, and why businesses should care. Why Demand Sensing Matters Demand sensing moves beyond static historical trends. It incorporates current, high-velocity data signals such as sales transactions, weather patterns, logistics feeds, economic indicators, and even social sentiment to generate short-term demand forecasts that reflect real-world conditions. The benefit is clear. Organizations gain better visibility and responsiveness across procurement, production, inventory, and distribution. Instead of reacting to outdated forecasts, they can make timely decisions that reduce costs, prevent stockouts, and improve customer satisfaction. FMCG, CPG, Retail, & E-Commerce Fast-moving…
June 19, 2020
This Week on Supply Chain Now: Week of June 15th-19th
Another great week here at Supply Chain Now! Have you listened to all the episodes? If not, you can check them all out here: We introduced a new series on Monday, with This Week in Business History, where Scott looks back at some of the biggest historical events in business history for the week ahead. Supply Chain Now · “June 15th- This Week in Business History: Goodyear, IBM, & More” Then on Tuesday, we continued in the Logistics with Purpose series and welcomed Melenie York with Whitehouse & Schapiro. Supply Chain Now · “Logistics with Purpose: Melenie York with Whitehouse & Schapiro” On Wednesday, Scott and Greg tackled the top news in supply chain on the Supply Chain Buzz. Supply Chain Now · “Supply Chain Buzz for June 15th: Grocery, Bots, Retail Challenges, & More” Scott and Greg were joined by Radu Palamariu with Alcott Global on Thursday, as they discussed the current supply chain talent market. Supply Chain Now · “Key Observations in the Current Supply Chain Talent Market: Radu Palamariu with Alcott Global” And we wrapped up the week with a world-class supply chain leader as Scott and Greg…