Jenny Froome

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

Stay in the loop with Supply Chain Now! We’ve got all the latest episodes, interviews, conversations, and livestreams from this week right here. On Monday, we released 2 new episodes! On Supply Chain Now, hosts Scott Luton and Ben Harris welcomed two bold and innovative CEOs to the podcast: Cloe Guidry-Reed with Hire Ground and Pierre Laguerre with Fleeting. On This Week in Business History, guest host Kelly Barner remembers key innovations, inventions, and firsts that took place between April 12th and the 16th, including Metallica’s legal stand against Napster, the relative advantages and costs of the Pony Express and postage stamps, and two ‘Titanic’ operations – the RMS Titanic and McDonald’s Inc. On Tuesday, we released 2 new episodes. On this episode of Logistics with Purpose, powered in partnership with Vector Global Logistics, our hosts Scott Luton, Enrique Alvarez, and Kevin Brown sat down with Good360 CEO Matt Connelly to learn more about delivering goods – and good – in the era of disruption, globalization, and digitization. On TECHquila Sunrise, host Greg White sat down with Peter Stangeland, Chief Commercial Officer of DB Schenker, to talk about the exciting progress his teams have made in clearing the path to…