John Cash

Special Guest Blog Post written by Parabola Founder & CEO, Alex Yaseen   Operators are under pressure. They’re expected to move faster, do more with less, and somehow keep everything running smoothly while their systems, tools, and data are a mess. Now, AI is adding a whole new layer. On one hand, it’s exciting. The potential is real. On the other, a lot of teams feel stuck. They know they should be using AI, but they’re not sure where it fits into their day-to-day work. These are the five questions I get asked most often—whether someone’s trying to get started with automation, or trying to figure out how AI actually helps. 1. Can we automate this, or is it too messy? This question usually comes from someone deep in a spreadsheet that was never meant to scale. The short answer is: yes, you can probably automate it. But the longer answer is that you’ll need to rethink the process first. AI can help summarize, transform, and clean data—but it won’t fix a broken workflow. That’s on you. The best teams pair structured automation with lightweight AI to get leverage. Think: using rules and logic to standardize a workflow, and AI…

At MODEX 2026 in Atlanta, Scott Luton sat down with Tevon Taylor, Senior Vice President of Contract Logistics at Pegasus Logistics Group, for a candid conversation about what’s really driving success (and failure) in today’s supply chains. From tariffs and AI to warehouse inefficiencies and leadership mindset, Taylor’s perspective cuts through the noise with a simple truth: technology matters, but execution matters more.   Disruption Is the New Normal If there’s one constant in 2026, it’s disruption. Tariffs, geopolitical uncertainty, and shifting trade lanes are no longer occasional challenges. They’re baked into the system. “You can’t stick to the old methods of running your supply chain. You must constantly find new ways to gain resilience,” Taylor explains. That resilience starts with flexibility. Companies that rely on rigid, linear networks are increasingly vulnerable. Instead, supply chain leaders must rethink how they design and operate their networks. Taylor emphasizes the need for multi-threaded strategies: nearshoring, domestic sourcing, and diversified transportation routes. In short, supply chains must evolve from static systems into adaptable ecosystems.   AI Is More of a Requirement Than a Buzzword While some technologies come and go as industry cliches or flavor of the month, Taylor is clear that artificial…