John Conte

At MODEX 2026 in Atlanta, Scott Luton sat down with Christian Lieberoth-Leden, Principal and Global Senior Expert, and Florian Salamon, Director of Consulting at 4flow, to unpack a complex warehouse transformation project that highlights the realities of modern supply chain growth. The discussion offers a behind-the-scenes look at what it really takes to design, implement, and scale a next-generation operation while keeping business moving uninterrupted. When Growth Forces Reinvention The project began with a clear challenge: a rapidly growing customer had outgrown its existing U.S. warehouse network. According to Christian Lieberoth-Leden, the company anticipated “doubling volume” over the next decade while simultaneously managing a major operational shift from B2B to B2C fulfillment. The existing facility simply could not support the future business requirements. A new warehouse was inevitable – – but this wasn’t just about adding capacity. It was about rethinking the operation entirely. At the same time, the stakes were extremely high. The warehouse would become a mission-critical hub for the company’s U.S. business, meaning there was little room for error. Start with Requirements, Not Tech One of the most important themes from the conversation is that successful transformation projects begin long before automation decisions are made. Christian emphasizes…

We continued this week on Supply Chain Now with more great interviews, conversations, livestreams, and episodes! Did you miss any episodes? On Monday, Scott and Karin Bursa introduced our newest Supply Chain Now program, TEKTOK, to our audience!   On Tuesday, Scott and Greg welcomed Dan Reeve with Esker back to Supply Chain Now for a conversation about increasing supply chain visibility and cash flow.   We published our Supply Chain Buzz on Wednesday, where Scott & Karin discussed the top news in supply chain for the week, and also welcomed featured guest, Lora Cecere with Supply Chain Insights to the podcast.   On Thursday, we continued with the second half of Greg’s interview with Sarah Barnes-Humphrey for TECHquila Sunrise.   And to wrap up the week, Scott and Greg welcomed Ashfaque Chowdhury, PhD with XPO Logistics to the podcast for a great conversation. Which was your favorite episode this week? Never miss an episode by subscribing to Supply Chain Now! Make sure you tune in next week for more great conversation, timely topics, and exceptional guests.