John Hill

At MODEX 2026 in Atlanta, Scott Luton sat down with Christian Lieberoth-Leden, Principal and Global Senior Expert, and Florian Salamon, Director of Consulting at 4flow, to unpack a complex warehouse transformation project that highlights the realities of modern supply chain growth. The discussion offers a behind-the-scenes look at what it really takes to design, implement, and scale a next-generation operation while keeping business moving uninterrupted. When Growth Forces Reinvention The project began with a clear challenge: a rapidly growing customer had outgrown its existing U.S. warehouse network. According to Christian Lieberoth-Leden, the company anticipated “doubling volume” over the next decade while simultaneously managing a major operational shift from B2B to B2C fulfillment. The existing facility simply could not support the future business requirements. A new warehouse was inevitable – – but this wasn’t just about adding capacity. It was about rethinking the operation entirely. At the same time, the stakes were extremely high. The warehouse would become a mission-critical hub for the company’s U.S. business, meaning there was little room for error. Start with Requirements, Not Tech One of the most important themes from the conversation is that successful transformation projects begin long before automation decisions are made. Christian emphasizes…

How nearshoring, trade policy shifts, and digital infrastructure are transforming strategies in an era of disruption Global supply chains are being tested like never before. Rising tariffs, shifting trade policies, and the push for sustainability have accelerated a new era of resilience. Businesses are no longer simply reacting to disruptions—they’re proactively reconfiguring their networks with nearshoring, diversification, and advanced technology. The latest white paper from DP World explores how companies across the Americas are turning volatility into opportunity by investing in regional supply chains, leveraging economic zones, and adopting digital innovation to stay competitive in a fragmented global market. Download your copy today to see how you can position your business for strength and agility.   What You’ll Learn: This white paper provides actionable insights for supply chain leaders navigating geopolitical, economic, and technological change. Inside, you’ll discover: ✔ Why resilience now outweighs efficiency: 88% of businesses plan to reconfigure supply chains in 2025. ✔ How trade policies are driving regionalization: New U.S. tariffs are reshaping sourcing strategies and opening opportunities in Latin America. ✔ Where investment is accelerating growth: Nearshoring fueled $36B in foreign investment in Mexico in 2024, with DP World investing $2.5B in logistics infrastructure across Latin…