Josh Pendrick

At MODEX 2026 in Atlanta, Scott Luton sat down with Christian Lieberoth-Leden, Principal and Global Senior Expert, and Florian Salamon, Director of Consulting at 4flow, to unpack a complex warehouse transformation project that highlights the realities of modern supply chain growth. The discussion offers a behind-the-scenes look at what it really takes to design, implement, and scale a next-generation operation while keeping business moving uninterrupted. When Growth Forces Reinvention The project began with a clear challenge: a rapidly growing customer had outgrown its existing U.S. warehouse network. According to Christian Lieberoth-Leden, the company anticipated “doubling volume” over the next decade while simultaneously managing a major operational shift from B2B to B2C fulfillment. The existing facility simply could not support the future business requirements. A new warehouse was inevitable – – but this wasn’t just about adding capacity. It was about rethinking the operation entirely. At the same time, the stakes were extremely high. The warehouse would become a mission-critical hub for the company’s U.S. business, meaning there was little room for error. Start with Requirements, Not Tech One of the most important themes from the conversation is that successful transformation projects begin long before automation decisions are made. Christian emphasizes…

It’s time for Supply Chain Now! Make sure you’re up to date on all the latest episodes, interviews, conversations, and livestreams right here!   On Monday, Tracie Ohonme & Angela Carlson with Samaritan’s Feet International joined us to talk about how their outreach has shifted due to COVID-19, leading with a servant-leader mentality, & more!     On Tuesday, Scott and Greg welcomed, VP of Client Solutions with Alloy, Logan Ensign, a business leader from an industry dynamo that is empowering companies to successfully bridge the gap between plans and reality.     On Wednesday, Mike Griswold, VP Analyst at Gartner, joined us to discuss the latest in retail supply chains from an analyst’s perspective.   On Thursday, Scott and Greg welcomed Jon Gold with NRF to share the key NRF takeaways and trade issues to keep an eye on.   On Friday, we replayed a recent livestream that kicked off our new partnership with The Assoication for Manufacturing Excellence (AME). Scott & Greg heard from Lee Alves with Simpler Consulting (an IBM Company), Jan Freyburgher with OpusWorks, Tony Spielberg with Cambridge Air Solutions, and Errette Dunn with Rever about the prevailing trends may drive manufacturing in 2021. Which was…