Karan Agrawal

At Manifest 2026, Scott Luton shared a cup of coffee with Max Garland, Senior Reporter at Supply Chain Dive, an Informa TechTarget publication, for a boots-on-the-ground perspective from one of the industry’s most plugged-in observers. Garland covers freight, logistics, retail fulfillment, and parcel delivery: the parts of the supply chain where strategy meets reality. And after a bruising 2025, he sees an industry that’s not just reacting anymore. It’s recalibrating.   From Plan B to Plan D If 2025 had a theme, Garland says it was contingency planning. “Last year was when a lot of companies were putting together those Plan B’s, Plan C’s, and Plan D’s,” he explained, pointing to tariff upheaval and shifting trade policy that forced leaders into constant reaction mode. Companies prioritized flexibility: diversifying sourcing, adjusting procurement strategies, and preparing for fires wherever they might spark. In 2026, that flexibility remains. But the tone has shifted. Now companies are “firming up their plans, fine-tuning, making sure those back-up plans are cost-effective as well.” It’s no longer just about avoiding disruption; it’s about operating efficiently within it. In other words, supply chain leaders aren’t just jumping over candlesticks anymore (like Jack from the old nursery rhyme). They’re…

When service levels slip, most organizations respond the same way: add more inventory. A little extra safety stock here, a buffer there, and to many businesses, that feels like the safest path forward. But it rarely works. Instead of solving the problem, businesses end up with bloated inventory in one location and stockouts in another. Working capital climbs, service is still inconsistent, and planners are stuck reacting rather than improving outcomes. It’s like trying to fix traffic by adding more cars to the road, and congestion just gets worse. This is the inventory trap: chasing service by piling up stock instead of managing it strategically.   What is Multi-Echelon Inventory Optimization? Multi-Echelon inventory optimization (MEIO) helps you put the right inventory in the right places across your network to hit service goals with less total stock. Instead of optimizing each site in isolation, MEIO looks at your entire network of plants, distribution centers, suppliers, and customers as one connected system.   The three most common inventory issues businesses face At its core, MEIO answers three questions every supply chain leader is asking: Where should we hold inventory? Not every location needs the same level of protection. MEIO determines the most…