Karl Fillhouer

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

Special Guest Blog Post from Emo Trans The unpredictable economic landscape has produced unprecedented challenges within inbound logistics. Company leaders must navigate global disruptions and shifting consumer demands as they reshape their supply chains. Amidst the adversity, multisupplier sourcing has become a strategic advantage instead of a contingency plan. Follow this approach to equip business leaders with actionable insights. What Is Multisupplier Sourcing? Multisupplier sourcing involves purchasing products or services from two or more suppliers. This strategy differs from organizations using just one supplier. Diversifying the base requires establishing and managing relationships with multiple vendors. A robust network lets you be more agile as the market changes. Multisupplier sourcing has gained traction in the last five years. A 2022 McKinsey survey said 81% of companies implemented dual-sourcing strategies — an increase of 26 percentage points since 2020. Sixty-nine percent of respondents said this approach will continue to be relevant through the decade. The survey noted changes in inventory, sourcing and regionalization to boost resilience. Why Businesses Use Multisupplier Sourcing Increasingly complex supply chains have made businesses reevaluate traditional sourcing models. Multisupplier sourcing has emerged as a popular strategy to improve operational efficiency and resilience. Here are three key benefits that…