Kim Snyder

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

Want to hear the latest supply chain trends and industry news? Make sure to catch up on all the latest episodes, interviews, conversations, and livestreams right here! On Saturday, Scott Luton and Vector Global Logistics’ Enrique Alvarez welcomed Patrick Nelson, a decorated combat veteran whose received the Bronze Star and the Purple Heart Medal, to hear his thoughts on what makes an effective leader in a challenging year like this.   On Monday, Scott welcomed Rod Sherkin with ProPurchaser.com back to the podcast to discuss one of our most asked topics: how to optimize the job search and truly stand out amongst the crowd.   On Tuesday’s podcast, we welcomed Sandro Natale with AT&T and Thomas Carter with TNS – Total Network Service to discuss digital engagement and digital transformations plus its role and purpose with your customers, employees, and partners.   On Wednesday, special guest Zachary Ramirez with Ally Logistics joined Scott and Greg to talk all about simplifying logistics in an ever more complex world.   On Thursday, Dale Wilkinson, Founder of goodgigs, joined us to share the trends he’s seeing among mission driven companies as the workforce remains virtual in the foreseeable future, the other media channels…