Lee Allcorn

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

  Another great week here at Supply Chain Now! Have you listened to all the episodes? If not, you can check them all out here:   On Monday, Scott and Greg chatted with Tim Dooner with FreightWaves, about working from home and how it will work going forward, brokers and owner-operators, and more!   Supply Chain Now · “What the Truck is Going On: Tim Dooner with FreightWaves”   On Tuesday we were overwhelmed by the passion for supply chain and the positivity of Jamin Alvidrez with Freight Tribe!   Supply Chain Now · “Meet Jamin: Supply Chain Vet Shows How to Unleash Positivity”   On Wednesday we welcomed Supply Chain Now vets Claudia Freed with EALgreen and Chuck Easley with the Georgia Tech Supply Chain and Logistics Institute back to the show to discuss education and the future of supply chain.   Supply Chain Now · “Supply Chain Lessons Learned from Pandemic: Claudia Freed & Chuck Easley”   Scott and Greg were joined by Cathy Morrow-Roberson with Logistics Trends and Insights for the Supply Chain Buzz, discussing the top news in supply chain for this week.   Supply Chain Now · “UPS Rate Changes & More: Supply Chain Buzz…