Marcin Buzanski

written by Deborah Dull, on site at GreenBiz 2026   One of the most repeated excuses in the circular economy space is that American consumers just do not care enough. They will not sort their waste. They will not pay a premium for sustainable products. They will not participate in take-back programs. Europe is different, the story goes. Americans are a lost cause. Today I sat through a panel where that story got taken apart, piece by piece, with actual data. On this panel were Tom Szaky the CEO at TerraCycle and Loop, Gary Lewis the CEO at Resourcify, Rob Whitter the Head of Climate and Sustainability at Visa, and Casper Venbjerg Hansen the Senior Director of Sustainability Risk & Compliance for Ambu A/S; all facilitated by Lauren Phipps of MOLG. A company that runs in-store recycling programs across more than a million locations in 20 countries looked at their numbers. Whether someone was bringing back a wetsuit in Japan, cosmetics in France, or gear in the United States, the behavior was statistically identical. You could not tell the countries apart. American consumers who chose to participate were participating at the exact same rate as everyone else. Then there was…

The ecommerce industry has been steadily growing over the last few years, accelerated by the Coronavirus pandemic which led to a surge in demand for online products and services. This is great news for online retailers; however, as we know, competition online is fierce. Retailers who aren’t offering an exceptional customer experience risk losing their business to a competitor. A key part of a great customer experience is delivery and returns, and customer expectations in this area are high. 60% of consumers will buy again from a retailer if they were satisfied with the delivery. Returns are equally important and 78% of consumers consider the quality of a returns service when choosing where to shop. Customers know what they want, and they will choose stores based on where they will get the best experience. However, not all customers are the same. Offering a personalised e-commerce experience that meets customer expectations is vital in the right to acquire and retain today’s digital customer where customer loyalty is only as good as the last shopping experience. The Custom Approach to Delivery and Returns When it comes to delivery, retailers who think a “one size fits all” approach will work underestimate the needs…