Mark Brown

At Manifest 2026, Scott Luton spent time with his friend, Jorge Morales, Global Chief Operating Officer of the International Supply Chain Education Alliance (ISCEA), for a conversation that centered not on hype, but on growth. ISCEA is a global certification body serving supply chain professionals around the world. But as Morales put it, “We’re in the knowledge business; but most of all, we’re in the personal growth business.” Through certifications, membership programs, advisory boards, and global events, ISCEA empowers professionals to stay current, expand their networks, and advance their careers. In a volatile era, that mission has never been more relevant.   Beyond the AI Hype Cycle When asked about dominant themes from 2025 to 2026, Morales pointed to a shift in how the industry views technology. “Last year we were still in the bubble of the hype of AI,” he said. Many professionals feared being replaced or assumed AI would solve everything overnight. That perspective has matured. “Technology by itself is not what determines your level of success,” Morales explained. “Understanding the basics, knowing how things work; THAT is key.” AI and data tools remain critical across procurement, logistics, manufacturing, planning and more. But success depends on how organizations…

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now. On Monday we released a Supply Chain Now episode with special guest, VP of UPS Ocean Freight, Steve McMichael. During this episode, Steve gives some insightful information on how companies can manage more effectively so that their operations can run in a more timely manner. On This Week in Business History, Kelly Barner talks about the difficulties that came along with Laying the First Transatlantic Telegraph Cable across the Atlantic Ocean. On Monday we also re-released a classic Supply Chain Now en Español episode with Erique Alverez and special guest, Josue Vasquez. In this episode of Logistics With Purpose hosts Enriquez Alvarez and Kristi Porter have a conversation with MAP International Vice President of Global Giving, Jodi Allison. She talks about the global impact that the company has had when it comes to the necessary efforts needed for a crisis such as COVID-19. On Wednesday’s episode of Supply Chain Now, Scott Luton and Greg White welcome Walmart truck driver, April Coolidge, to the show. During this episode, she gives insight into her being a woman in a male-dominated field…