Mark Messina

In today’s complex supply chain landscape, effective transportation management is less an ambition than a necessity. As the logistics industry attempts to keep pace with rapid technological advancements, a dynamic regulatory environment, and ever-shifting market dynamics, the field of transportation management is working to keep pace with the constantly changing demands of a complex transportation sector. In hopes of better understanding what transportation management means in 2024, Supply Chain Now is partnering with innovative TMS provider RateLinx on an interesting research project: the TM Tech Survey 2024, which focuses on transportation management technology. But before we get there, let’s talk about why shippers in record numbers are demanding effective transportation management solutions. Three Reasons Shippers Require Effective Transportation Management According to an analysis from Gartner, the global TMS industry is expected to reach $2.11B by the end of 2024, a 60% increase from the industry’s value in 2019. It’s clear that today’s shippers, operating in a world plagued by volatility and disruption, understand the value of transportation management. This section looks at three key reasons why today’s shippers require effective transportation management. 1: Enhanced Operational Efficiency In 2024, transportation technology is indispensable for optimizing logistics operations. Today’s leading transportation management…

At MODEX 2026 in Atlanta, Scott Luton sat down with RD Deshmukh, Chief R&D Officer at ID Logistics US, to explore how supply chains must evolve to keep pace with a rapidly shifting retail and e-commerce landscape. From AI deployment to warehouse design and customer expectations, RD offers a clear message: the old playbook no longer applies; and those who fail to adapt risk falling behind quickly.   A “Day-One” Mindset for Continuous Change Drawing from his experience at Amazon, RD emphasizes the importance of maintaining a “DayOne” mindset, which is one rooted in curiosity, adaptability, and constant reinvention. “Be curious, be innovative… the day you’re not curious, it will kill you,” he explains. In today’s environment, where disruption is constant, this mindset isn’t optional. It’s essential. Leaders must prepare their teams not just to respond to change, but to expect it. As RD puts it, the only certainty is that “tomorrow is going to change.” This philosophy underpins how ID Logistics approaches innovation, engineering, and customer solutions; always with an eye toward flexibility and resilience.   AI: Start with the Problem, Not the Technology While artificial intelligence continues to dominate industry conversations, RD cautions against rushing into implementation without…