Marty Parker

The ecommerce industry has been steadily growing over the last few years, accelerated by the Coronavirus pandemic which led to a surge in demand for online products and services. This is great news for online retailers; however, as we know, competition online is fierce. Retailers who aren’t offering an exceptional customer experience risk losing their business to a competitor. A key part of a great customer experience is delivery and returns, and customer expectations in this area are high. 60% of consumers will buy again from a retailer if they were satisfied with the delivery. Returns are equally important and 78% of consumers consider the quality of a returns service when choosing where to shop. Customers know what they want, and they will choose stores based on where they will get the best experience. However, not all customers are the same. Offering a personalised e-commerce experience that meets customer expectations is vital in the right to acquire and retain today’s digital customer where customer loyalty is only as good as the last shopping experience. The Custom Approach to Delivery and Returns When it comes to delivery, retailers who think a “one size fits all” approach will work underestimate the needs…

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! We kicked this week off with a special episode of Supply Chain Now featuring Mike Griswold. Scott, Kelly, and Mike discuss the key takeaways from the Gartner Supply Chain Symposium/Xpo 2021. For Monday’s This Week In Business History, Kelly gives insight on two notable figures who have made some amazing strides in theoretical economic science research. On Tuesday, we released an episode of Supply Chain Now with host Scott Luton. Scott had the opportunity to chat with Theodora Lau the Founder of Unconventional Ventures and Bradley Leimer the Co-Founder of Unconventional Ventures. They discuss some of the amazing points in their book titled “Beyond Good: How Technology Is Leading a Purpose-Driven Business Revolution.” We also released an episode of Logistics With Purpose this week. Host Enrique and Monica talk with Dave Schweidenback the Founder and CEO of Pedals for Progress. Dave shares the story behind the logistics of shipping 4,800 bikes across 45 different countries. For Thursday’s Supply Chain Now episode Scott interviews communications expert Monique Russell from Clear Communications, LLC. This conversation is all about effective communication and…