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Building Brand Leaders
January 20, 2025
Supply Chain Podcasts in 2025: Building Brand Leaders
The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…
August 21, 2020
This Week on Supply Chain Now: August 17th – 21st
Another BIG week at Supply Chain Now! If you missed an episode, get a quick summary and listen here! On Monday, we published a new episode in This Week in Business History. Scott shared the stories of a few retail legends, the birth of Motown, and more! Supply Chain Now · “This Week in Business History for August 17th: Retail & Radio Legends are Born” We continued the Today in Manufacturing series on Tuesday as Kelly Scheib with Proterra joined Laura Madajewski, Jason Moss, and Scott on the podcast on Tuesday. Supply Chain Now · “Serving the People Behind the Numbers: Kelly Scheib with Proterra” On Wednesday, we published this week’s Supply Chain Buzz, where Scott and Greg shared the top supply chain stories of the week. Supply Chain Now · “The Supply Chain Buzz for August 17th: Imports Up, Cold Chain Explosion, & Good News” On Thursday, we shared an excellent interview on supply chain leadership as Scott & Greg spoke with Rick Blasgen, the President & CEO of CSCMP. Supply Chain Now · “Leading the Supply Chain Industry Forward: Rick Blasgen with CSCMP” And we wrapped up the week a little…