Micah Mallace

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

Did you catch all the episodes from Supply Chain Now this week? If not, get a quick summary and listen here! We added TWO additional episodes this week starting on Saturday, July 25th. We continued our Logistics with Purpose series, sponsored by Vector Global Logistics, and welcomed Kevin Carvajal with Salesian Missions. Supply Chain Now · “Logistics with Purpose: Kevin Carvajal with Salesian Missions”     On Sunday, we featured our recent webinar, “Stand Up & Sound Off: A Conversation About Race in Industry,” and welcomed panelists Dyci Sfregola and David Burton to Supply Chain Now.   Supply Chain Now · “Stand Up & Sound Off: A Conversation About Race in Industry”     We featured another great episode in This Week in Business History on Monday, where Scott looks back at some of the biggest historical events in business history for the week ahead. This week, he spoke about the past, present, and future of the cannabis industry.   Supply Chain Now · “This Week in Business History for July 27th: The Past, Present, & Future of the Cannabis Industry”     Then on Tuesday, we shared our live-stream with Jeff Cashman of GreyOrange with our podcast audience, as…