Michael Wasson, CSCP

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW

Stay in the loop with Supply Chain Now! We’ve got all the latest episodes, interviews, conversations, and livestreams from this week right here. On Monday, we released 2 new episodes! On Supply Chain Now, hosts Scott Luton and Ben Harris welcomed two bold and innovative CEOs to the podcast: Cloe Guidry-Reed with Hire Ground and Pierre Laguerre with Fleeting. On This Week in Business History, guest host Kelly Barner remembers key innovations, inventions, and firsts that took place between April 12th and the 16th, including Metallica’s legal stand against Napster, the relative advantages and costs of the Pony Express and postage stamps, and two ‘Titanic’ operations – the RMS Titanic and McDonald’s Inc. On Tuesday, we released 2 new episodes. On this episode of Logistics with Purpose, powered in partnership with Vector Global Logistics, our hosts Scott Luton, Enrique Alvarez, and Kevin Brown sat down with Good360 CEO Matt Connelly to learn more about delivering goods – and good – in the era of disruption, globalization, and digitization. On TECHquila Sunrise, host Greg White sat down with Peter Stangeland, Chief Commercial Officer of DB Schenker, to talk about the exciting progress his teams have made in clearing the path to…