Mike Steadman

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW

What a week! Five episodes, four livestreams, and so much to listen to and watch! Did you catch all the episodes? If not, listen here! On Monday, we featured another great episode in This Week in Business History, where Scott looks back at some of the biggest historical events in business history for the week ahead. This week, he spoke about the business legacy of the Apollo missions.   Supply Chain Now · “This Week in Business History for July 20th: The Legacy of the Apollo Program”     Then on Tuesday, Chris Barnes proved that Supply Chain is in fact anything but boring with a cross-over episode of Supply Chain is Boring with Data & WMS Pioneer, special guest John Hill.   Supply Chain Now · “Data Collection is Boring: Data and WMS Pioneer John Hill on Supply Chain is Boring”     On Wednesday we published the Supply Chain Buzz, where Greg and Scott discussed the top supply chain news of the week, and were joined by special guest David Shillingford, Chairman of Resilience360.   Supply Chain Now · “The Supply Chain Buzz for July 20th Featuring David Shillingford with Resilience360”   On Thursday, we shared another great…